{"id":102170,"date":"2023-06-11T17:00:24","date_gmt":"2023-06-11T15:00:24","guid":{"rendered":"http:\/\/www.reunion68.se\/?p=102170"},"modified":"2023-06-04T07:15:08","modified_gmt":"2023-06-04T05:15:08","slug":"21-00-80","status":"publish","type":"post","link":"https:\/\/www.reunion68.se\/?p=102170","title":{"rendered":"Ferrari puts Israel-made Harman components in the cabin"},"content":{"rendered":"
\"\"<\/a>Ferrari puts Israel-made Harman components in the cabin<\/a><\/strong><\/span><\/h5>\n

Brian Blum<\/strong><\/span><\/p>\n

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Photo courtesy of Ferrari<\/em><\/span><\/p>\n

Technology developed in Israel for Harman, which designs and manufactures connected products such as audio and video systems, advanced driver assistance software (ADAS) and smart city solutions for carmakers, will be integrated by Ferrari in all future vehicle lines \u2013 including, starting this year, cars built for Formula 1 races.<\/span><\/p>\n

Harman, a wholly owned subsidiary of Samsung Electronics, says the multi-year partnership is as important to Ferrari as the actual nuts and bolts of a vehicle\u2019s mechanics.<\/span><\/p>\n

\u201cIf in the past the vehicle\u2019s driving system was a differentiating factor for automobile brands, today one of the key differentiating factors is the experience inside the driver\u2019s cabin,\u201d says Michal Geva, CEO of Harman Israel, where much of the company\u2019s automotive software is developed.<\/span><\/p>\n

Among the tools Harman will bring to Ferrari is the \u201cHarman Ready Upgrade,\u201d which delivers driver- and passenger-centric experiences wirelessly through \u201cover-the-air updates,\u201d similar to smartphone updates.<\/span><\/p>\n

Harman Ready Upgrade hardware. Photo courtesy of Harman<\/em><\/span><\/p>\n

\u201cReady Upgrade turns the car into a modern electronic device that can be updated and customized with new features and services at any time\u2026 all without special investment in dedicated software development,\u201d Harman noted in a release.<\/span><\/p>\n

Geva adds: \u201cThe expectations of car buyers \u2013 especially luxury cars \u2013 have changed dramatically. Today you buy a smartphone for a thousand dollars and then you buy a car that is, at best, a hundred times more expensive and you expect it to be at least as smart as your phone and provide the same dynamic experience that you have with the mobile.\u201d<\/span><\/p>\n

Ferrari is incorporating Harman in-cabin tech designed in Israel. Photo courtesy of Harman<\/em><\/span><\/p>\n

In the past, it was the drive system of the vehicle that was important \u2013 \u201ccomponents such as the engine, transmission, axels, etc.,\u201d Geva says.<\/span><\/p>\n

But now, \u201cwe can offer experiences based on sound and video as well as connectivity that bring tons of content into the car. The team here in Israel is playing an important role.\u201d<\/span><\/p>\n

Harman\u2019s software powers billions of mobile systems and devices. The company employs over 30,000 people worldwide including in Israel.<\/span><\/p>\n

Harman, which recently purchased Israeli vehicle cyber protection startup TowerSec, was acquired by Samsung for $8 billion in 2017.<\/span><\/p>\n

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Ferrari puts Israel-made Harman components in the cabin Brian Blum Photo courtesy of Ferrari Technology developed in Israel for Harman, which designs and manufactures connected products such as audio and video systems, advanced driver assistance software (ADAS) and smart city solutions for carmakers, will be integrated by Ferrari in all future vehicle lines \u2013 including, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[26,24],"_links":{"self":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/102170"}],"collection":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102170"}],"version-history":[{"count":5,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/102170\/revisions"}],"predecessor-version":[{"id":102334,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/102170\/revisions\/102334"}],"wp:attachment":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}