{"id":65616,"date":"2018-12-13T17:05:07","date_gmt":"2018-12-13T15:05:07","guid":{"rendered":"http:\/\/www.reunion68.se\/?p=65616"},"modified":"2018-12-07T09:06:24","modified_gmt":"2018-12-07T07:06:24","slug":"07-05-37","status":"publish","type":"post","link":"https:\/\/www.reunion68.se\/?p=65616","title":{"rendered":"New computer vision tech fights distracted driving"},"content":{"rendered":"
\"Israel21c\"<\/a>New computer vision tech fights distracted driving<\/a><\/strong><\/span><\/h5>\n

Brian Blum<\/strong><\/span><\/p>\n

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A single camera near the infotainment system or above the instrument cluster, plus proprietary algorithms and AI, determine if the driver is alert.<\/strong><\/p>\n

Driver drowsiness detection is one job Eyesight has covered. Photo: courtesy<\/em><\/span><\/p>\n

Here\u2019s a secret about self-driving cars: They won\u2019t be entirely autonomous for quite some time. The near future belongs to semi-autonomous vehicles, which do most of the driving but pass over control to a human behind the wheel at certain points<\/span>
\nBut how will the car know if the driver is ready and alert for the transfer?<\/span><\/p>\n

Israeli computer vision company Eyesight uses a single camera located near the infotainment system or above the instrument cluster, plus proprietary algorithms and artificial intelligence (AI), to judge if the driver is prepped to take the wheel.<\/span><\/p>\n

Even in a standard vehicle equipped with Eyesight technology, if you\u2019re not paying attention your steering wheel will vibrate or beep. It\u2019s like Mobileye for distracted driving.<\/span><\/p>\n

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There\u2019s a big opportunity here: In 2020, new Euro NCAP (New Car Assignment Program) rules come into effect, requiring any manufacturer wishing to receive a 5-star safety rating on its models to have a driver-monitoring system installed.<\/span><\/p>\n

Eyesight just raised $15 million to drive the expansion of its vehicle AI computer-vision system. All told, the company has raised nearly $50 million, CEO Gideon Shmuel tells ISRAEL21c, including a $20 million investment in 2016 from Chinese investor Kuang-Chi.<\/span><\/p>\n

China\u2019s carmakers are prominent on Eyesight\u2019s client prospect list. In June, Eyesight joined forces with Soling Industrial, a Shenzhen-based automotive integrator with sales in more than 60 countries and clients including Mazda, Toyota and Fiat.<\/span><\/p>\n

Eyesight initially integrated its technology into consumer electronics. On the company\u2019s website, you can see images of people gesturing with their hands rather than clutching a mouse or a keyboard to operate PCs and smart TVs. Eyesight\u2019s facial analysis can also souse out details like age and gender to present relevant content (read: ads) to viewers.<\/span><\/p>\n

In the consumer space, Eyesight has deals with NTT Docomo and Sony in Japan. Sony is launching a portable projector called the Xperia Touch with eyeSight gesture controls built in.<\/span><\/p>\n

That\u2019s what Eyesight was working on originally in cars too \u2013 the ability to control entertainment and telephone system touch-free.<\/span><\/p>\n

\u201cWith your finger, you can do a small circle motion to the right or left to turn volume up and down,\u201d Shmuel says. You could flash one finger to call home, two fingers to call your office or hold your palm flat to answer an incoming call.<\/span><\/p>\n

But as the Euro NCAP rules loomed, \u201cthe market came to us,\u201d Shmuel explains. \u201cSometimes, a market requires a long education for a new technology. Here, the market said, \u2018Don\u2019t educate us, we know what\u2019s coming.\u2019 We need driver monitoring systems to understand the state of the driver.\u201d<\/span><\/p>\n

That includes detecting the direction of a driver\u2019s gaze, pupil dilation, eye openness and head position to gauge drowsiness vs. attentiveness.<\/span><\/p>\n

Eyesight sensors track drivers\u2019 eyelid and iris movement. Photo: courtesy<\/em><\/span><\/p>\n

A Chinese bus company is interested in having Eyesight monitor whether its drivers are eating, smoking, talking on the phone or doing anything else that could put passengers in jeopardy.<\/span><\/p>\n

Eyesight\u2019s system can handle less critical details as well, such as automatically adjusting a driver\u2019s seat and mirrors or selecting a driver\u2019s favorite playlist. As car-sharing takes off, this may make all the difference in crafting a user-friendly experience.<\/span><\/p>\n

By calculating a passenger\u2019s size, Eyesight can also help a car\u2019s computer understand how to more safely deploy an airbag.<\/span><\/p>\n

Privacy is an important concern for drivers, and Eyesight\u2019s got that covered, too. All the AI processing is done in the car itself, and images are not sent for comparison on the cloud. Once the images are processed for the task at hand, they are discarded.<\/span><\/p>\n

Gideon Shmuel<\/strong>, CEO of Eyesight. Photo: courtesy<\/em><\/span><\/p>\n

Compared with the data collected and used by, say, Facebook, Instagram or your iPhone, \u201cWe\u2019re totally private,\u201d Shmuel says.<\/span><\/p>\n

Eyesight can do this in part because it requires very low processing power. This is known in the industry as \u201cedge computing\u201d on distributed nodes (\u201cedge devices\u201d) as opposed to a centralized cloud environment. And Eyesight\u2019s cameras are simple 2D infrared sensors, not sophisticated 3D sensors like Apple has on board for facial recognition.<\/span><\/p>\n

That same technology powers a separate Eyesight division for smart homes. Two applications in development are smart thermostats that sense how many people are in a room and adjust the temperature accordingly; and surveillance and security systems. If three 18-year-old males suddenly show up at Grandma\u2019s house, that could trigger an alert, Shmuel says.<\/span><\/p>\n

Eyesight has its headquarters and R&D center in Herzliya, with satellite offices in Detroit, Silicon Valley and Seattle. It has representatives in Europe and China as well. The company employs 55 people. And with Eyesight\u2019s cameras around, we bet nobody is falling asleep on the job!<\/span><\/p>\n

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New computer vision tech fights distracted driving Brian Blum A single camera near the infotainment system or above the instrument cluster, plus proprietary algorithms and AI, determine if the driver is alert. Driver drowsiness detection is one job Eyesight has covered. Photo: courtesy Here\u2019s a secret about self-driving cars: They won\u2019t be entirely autonomous for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[26,24],"_links":{"self":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/65616"}],"collection":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65616"}],"version-history":[{"count":6,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/65616\/revisions"}],"predecessor-version":[{"id":65744,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/65616\/revisions\/65744"}],"wp:attachment":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}