{"id":70184,"date":"2019-05-19T17:05:44","date_gmt":"2019-05-19T15:05:44","guid":{"rendered":"http:\/\/www.reunion68.se\/?p=70184"},"modified":"2019-05-07T06:40:36","modified_gmt":"2019-05-07T04:40:36","slug":"19-05-40","status":"publish","type":"post","link":"https:\/\/www.reunion68.se\/?p=70184","title":{"rendered":"Philips executive explains why Israel is tops in biotech"},"content":{"rendered":"
\"\"<\/a>Philips executive explains why Israel is tops in biotech<\/a><\/strong><\/span><\/h5>\n

Brian Blum<\/strong><\/span><\/p>\n

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Israel\u2019s embrace of new technologies in the medical field helps make the magic happen, says Philips Chief Innovation and Strategy Officer Jeroen Tas.<\/strong>
\nImage courtesy of Royal Philips<\/em><\/span><\/p>\n

A good chunk of the company\u2019s medical hardware and software is coming from Israel.<\/span><\/p>\n

Philips employs 1,085 people in Israel, one of Philips\u2019 five main innovation hubs along with Amsterdam, Shanghai, Bangalore, and Cambridge, Mass. Philips has been operating in Israel since 1948 and actively invests in and acquires Israeli companies.<\/span><\/p>\n

ISRAEL21c spoke to Royal Philips Chief Innovation and Strategy Officer Jeroen Tas, who will be a keynote speaker at the upcoming MIXiii-BIOMED<\/strong><\/span><\/a> conference in Tel Aviv next week.<\/span><\/p>\n


\n<\/span>Royal Philips Chief Innovation and Strategy Officer Jeroen Tas. Photo: courtesy<\/em><\/span><\/p>\n

What makes Israel so strong in the healthcare technology space?<\/span><\/p>\n

Tas started by naming the usual Startup Nation suspects: a highly-educated population, a vibrant academic research community and active government promotion of startups.<\/span><\/p>\n

But Israel has another key advantage, namely a close tie between medical clinicians and high-tech.<\/span><\/p>\n

Israel, Tas explained, is unique in the way that \u201cpeople coming from the medical field are open to applying new technologies\u201d such as artificial intelligence and big data. \u201cWhen these two worlds find each other, that\u2019s when the magic happens,\u201d he says.<\/span><\/p>\n

Tas compared Israel\u2019s innovation ecosystem with that of Silicon Valley. \u201cYou find a lot of strong technology companies\u201d in California, he pointed out, \u201cbut you don\u2019t find a lot of strong clinicians working with that technology.\u201d<\/span><\/p>\n

It helps that Israeli entrepreneurs in the medical technology space also \u201call speak English and have a highly global outlook on business,\u201d Tas said. \u201cThey know that you don\u2019t develop innovation just for Israel but for the world.\u201d<\/span><\/p>\n

Tas added that everyone he meets in Israel \u201cunderstands how the healthcare system in the US works and has connections there.\u201d That\u2019s particularly important for Philips, since \u201cthe US is our largest market.\u201d<\/span><\/p>\n

Tas gave the example of American Well, a telemedicine company in which Philips has invested. American Well was started in Boston by Israeli brothers Ido and Roy Schoenberg. Its R&D and business operations are in Israel.<\/span><\/p>\n

Now, American Well is bringing its telemedicine platform to Israel\u2019s Meuhedet HMO. The deal, which could reach a value of up to $60 million, is the first time the company\u2019s software is being used in Israel.<\/span><\/p>\n

Innovating for patient needs<\/span><\/p>\n

The third element required for success in the burgeoning digital healthcare space, says Tas, is orienting innovation toward a patient\u2019s needs.<\/span><\/p>\n

Think of how a diagnosis is made today, he explains.<\/span><\/p>\n

\u201cIf you wake up tomorrow with chest pain, you may go to your family doctor.\u201d The physician sends you to the hospital for an ultrasound. \u201cAt the hospital, they look at the image and say, you should make an appointment with a cardiologist.\u201d The process can take weeks.<\/span><\/p>\n

Technological innovation holds out the promise of \u201cshortcutting this process,\u201d Tas said, \u201cby sharing the ultrasound with your family doctor, using artificial intelligence to make a model of your heart, then with a press of a button, you\u2019re connected to a cardiologist \u2013 who might be in Israel or in the US \u2013 who does the diagnosis then and there. The medication is ordered to be picked up an hour later.\u201d<\/span><\/p>\n

Telemedicine and remote monitoring will allow people with chronic illnesses and the elderly \u201cto live at home with less hospitalization,\u201d Tas said.<\/span><\/p>\n

\u201cWe\u2019ve done studies where remote monitoring results in 60 percent less emergency care, 50 percent lower readmission rates and 30 percent lower cost.\u201d<\/span><\/p>\n

Philips\u2019 latest acquisition in Israel was the healthcare information systems division of CareStream Health, which develops much of its software in Israel. Philips bought the company\u2019s enterprise imaging platform used to detect diseases from radiology data.<\/span><\/p>\n

Diagnostic imaging is one of Israeli med-tech\u2019s strongest areas and Philips\u2019 \u201ccore radiology informatics team is located in Haifa,\u201d Tas said.<\/span><\/p>\n

While the MIXiii-Biomed conference is an opportunity for Tas to share his vision in a public forum, it offers an equally important space for Israeli innovators to connect with Philips.<\/span><\/p>\n

\u201cWe\u2019re already in tens of thousands of hospitals,\u201d he pointed out. \u201cWe have platforms that Israeli startups can tap into that allow them to get to market faster.\u201d<\/span><\/p>\n

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Philips executive explains why Israel is tops in biotech Brian Blum Israel\u2019s embrace of new technologies in the medical field helps make the magic happen, says Philips Chief Innovation and Strategy Officer Jeroen Tas. Image courtesy of Royal Philips A good chunk of the company\u2019s medical hardware and software is coming from Israel. Philips employs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[26,24],"_links":{"self":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/70184"}],"collection":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70184"}],"version-history":[{"count":10,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/70184\/revisions"}],"predecessor-version":[{"id":70208,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/70184\/revisions\/70208"}],"wp:attachment":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}