{"id":95871,"date":"2022-06-23T17:00:39","date_gmt":"2022-06-23T15:00:39","guid":{"rendered":"http:\/\/www.reunion68.se\/?p=95871"},"modified":"2022-06-14T08:34:22","modified_gmt":"2022-06-14T06:34:22","slug":"15-00-72","status":"publish","type":"post","link":"https:\/\/www.reunion68.se\/?p=95871","title":{"rendered":"\u2018Global Business Strategy Drove This Decision\u2019: Food Giant General Mills Denies Pullout From Israeli Operation Was Result of BDS Pressure"},"content":{"rendered":"
\"\"<\/a>\u2018Global Business Strategy Drove This Decision\u2019: Food Giant General Mills Denies Pullout From Israeli Operation Was Result of BDS Pressure<\/a><\/strong><\/span><\/span><\/h5>\n

Shiryn Ghermezian<\/strong><\/span><\/p>\n

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(Illustrative) An aerial photo of the General Mills corporate headquarters campus in Golden Valley, Minnesota, USA. Photo: Bobak Ha\u2019Eri\/Wikimedia Commons.<\/em><\/span><\/p>\n

Food giant General Mills emphasized on Friday that its decision to sell its stake in a joint operation in Israel was unrelated to the anti-Zionist \u201cBoycott, Divestment and Sanctions\u201d (BDS) campaign that has been urging the company to end its operations in the Jewish state.<\/span><\/p>\n

\u201cWe have made clear the global business strategy that drove this decision. Any claims by others taking credit for this decision are false,\u201d the company said in a statement. \u201cWe continue to sell our products in Israel and look forward to continuing to serve Israeli consumers with our other brands.\u201d<\/span><\/p>\n

BDS activists have been lobbying General Mills for years to divest from a factory that manufactures products from its subsidiary, Pillsbury, in the Atarot Industrial Zone in the West Bank. BDS supporters claim the Atarot Industrial Zone is an \u201cillegal Israeli settlement on stolen Palestinian land.\u201d<\/span><\/p>\n

After General Mills announced<\/a> on Tuesday that it was selling its stake in its joint venture in Israel to its business partner, the Israeli-owned Bodan Holdings, BDS activists claimed \u201cvictory\u201d<\/a>  calling General Mills\u2019 decision \u201ca decisive step towards ending the company\u2019s complicity in Israeli apartheid and violations of Palestinian human rights.\u201d<\/span><\/p>\n

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The American Friends Service Committee (AFSC) \u2014 a Quaker advocacy group that led the two-year \u201cNo Dough for the Occupation\u201d campaign to boycott Pillsbury products \u2014 said<\/a> on Wednesday that \u201cGeneral Mills\u2019 divestment shows that public pressure works even on the largest of corporations. We congratulate General Mills on this decision and hope this is the first step in cutting all its ties to Israeli apartheid and toward respecting universal human rights.\u201d<\/span><\/p>\n

General Mills said in its initial announcement that its move to pull out of the joint venture is Israel is part of the company\u2019s new strategy \u201cto prioritize our resources to drive superior returns. Internationally, the strategy includes efforts to reshape the company\u2019s portfolio for sustainable, profitable growth by increasing its focus on advantaged global platforms, which include Mexican food, super-premium ice cream and snack bars.\u201d<\/span><\/p>\n<\/div>\n<\/section>\n<\/article>\n<\/section>\n