{"id":96887,"date":"2022-07-30T17:00:14","date_gmt":"2022-07-30T15:00:14","guid":{"rendered":"http:\/\/www.reunion68.se\/?p=96887"},"modified":"2022-07-21T08:15:09","modified_gmt":"2022-07-21T06:15:09","slug":"30-00-67","status":"publish","type":"post","link":"https:\/\/www.reunion68.se\/?p=96887","title":{"rendered":"Ben & Jerry\u2019s Proposes to Mediate Israel Dispute with Parent Unilever"},"content":{"rendered":"
\"\"<\/a>Ben & Jerry\u2019s Proposes to Mediate Israel Dispute with Parent Unilever<\/a><\/strong><\/span><\/span><\/h5>\n

Reuters and Algemeiner Staff<\/strong><\/span><\/p>\n

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A Ben & Jerry\u2019s ice-cream delivery truck is seen at their factory in Be\u2019er Tuvia, Israel July 20, 2021. REUTERS\/Ronen Zvulun<\/em><\/span><\/p>\n

Ben & Jerry\u2019s and its parent, consumer products company Unilever Plc, plan to seek mediation over the disputed sale of the ice cream maker\u2019s Israeli business to a local licensee.<\/span><\/p>\n

In a letter dated Thursday, a lawyer for Ben & Jerry\u2019s said the companies wanted to \u201cattempt to resolve their dispute through expedited formal mediation\u201d instead of litigating, and would use \u201cbest efforts\u201d to finish within two weeks.<\/span><\/p>\n

The letter was filed just 20 minutes before a scheduled hearing on the matter in Manhattan federal court.<\/span><\/p>\n

Lawyers for Ben & Jerry\u2019s and Unilever did not immediately respond to requests for comment.<\/span><\/p>\n

Ben & Jerry\u2019s opposes selling its products in the West Bank, saying it would undermine its brand and the \u201csocial integrity\u201d built since Bennett Cohen and Jerry Greenfield founded the company in a renovated Vermont gas station in 1978.<\/span><\/p>\n

It sued on July 5 to block the sale of the Israeli business to the licensee Avi Zinger, saying Unilever had guaranteed Ben & Jerry\u2019s the right to protect its brand when buying the company in 2000.<\/span><\/p>\n

Unilever countered that it was \u201cfully empowered\u201d to conduct the sale, which could not be undone because it has already closed.<\/span><\/p>\n

It also said Ben & Jerry\u2019s could not show irreparable harm, and that prolonging the impasse risked exposing both companies to further \u201cintense public criticism.\u201d<\/span><\/p>\n

Ben & Jerry\u2019s decision last July to end sales there and its ties with Zinger prompted some Jewish groups to accuse the company of antisemitism, and some investors to divest their Unilever stock.<\/span><\/p>\n

Unilever has more than 400 brands including Dove soap, Hellmann\u2019s mayonnaise, Knorr soup and Vaseline skin lotion.<\/span><\/p>\n

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Ben & Jerry\u2019s Proposes to Mediate Israel Dispute with Parent Unilever Reuters and Algemeiner Staff A Ben & Jerry\u2019s ice-cream delivery truck is seen at their factory in Be\u2019er Tuvia, Israel July 20, 2021. REUTERS\/Ronen Zvulun Ben & Jerry\u2019s and its parent, consumer products company Unilever Plc, plan to seek mediation over the disputed sale […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,6],"tags":[26,24],"_links":{"self":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/96887"}],"collection":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96887"}],"version-history":[{"count":6,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/96887\/revisions"}],"predecessor-version":[{"id":96943,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=\/wp\/v2\/posts\/96887\/revisions\/96943"}],"wp:attachment":[{"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reunion68.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}